Ideas need the right room to survive: one that’s safe enough to think out loud, and honest enough to tell you what’s working and what isn’t. That’s the room I build. I give people the freedom to take risks, then push them, myself included, past the safe first answer. The bold idea on a whiteboard becomes the campaign people remember, because a team that trusts each other will chase it all the way to the finish line.

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The work is the proof. The people are the reason.